The era of preparing templated websites is no longer here. In the 2020s, personalization is not a luxury, but the core expectation of modern users. Right now, the main pages of your website should be recognizing their needs, adapting to their behavior, and delivering content that feels made just for them.
So, if you’re about to launch the online presence of your brand, you definitely need to focus on personalized features that will lead to higher engagement, longer time-on-site, and stronger loyalty.
Today, we shall discover top powerful personalized features that make your audience truly obsessed with your website.
1. Implement Smart Recommendation Engine For Outstanding User Introduction
The smart recommendation engine is here to help you to analyze a visitor’s browsing history, preferences, and interactions to offer personalized suggestions as soon as they enter your website. For example, if your potential client is currently reviewing the services page and still thinking if they need to purchase it, a smartly integrated recommendation engine can push up the sale announcement which seals the deal.
Additionally, Smart Recommender feature can boost the power of each interactive tool on your brand’s website:
- It can smoothly collaborate with SEO’s insights on user behaviour and interests to deliver personalized and relevant content to users.
- Smart Recommendation works perfectly on both desktop and mobile versions of your website. With this data, it can provide recommendations across various channels, including Web, Email, App, and Web Push notifications.
- It can bring one of the most useful features into life,such as personalized product recommendations for each algorithm. For example, on your website, just by indicating their needs, potential customers can get their own catalog of services.
If your business niche is e-commerce, learning platforms, or you run a blog site, make sure to benefit from this feature because it reduces decision fatigue and increases time spent on-site for your users.
2. Interactive Personalized Quizzes Are Back To The Game Again
Some business owners think that quizzes’ era was the beginning of early 2000, because of the lack of professional websites. Well, it’s not the case anymore, because quizzes are back as never before. Mostly they are the symbols of fun engagement tools — but in reality, they’re data-powered personalization engines. With their viral structure and smart implementation they can provide data on users’ goals, pain points, and preferences, then deliver a customized result that feels highly relevant right at the moment.
a)Quizzes bring leads-Engaging quizzes should be presenting answers to the questions of visitors coming to your site. It converts your visitors into leads through the quiz experience.
b)They should personalize offered services– Make sure your product and service lineup for every potential customer and recommend exactly after they finish taking the quiz and ready to receive the results. Additionally, you can make the whole process user friendly by adding images to the questions and keeping them short and personal
c)Make sure to provide unique results-Your services need to be there for every customer with a unique answer, so whenever they are getting results on their email they can feel a human answer in real time.
By adding quizzes to your website, your business builds online trust and emotional connection — making your services feel like a personal guide.
3. Dynamic Website Blocks Build Constant Interaction With Customers
Though some brands also consider static websites, it does not eradicate the fact that this type of websites are quite outdated. In the 21st century, more and more representatives of the new generation are becoming your potential customers and they are all about dynamic content on your website.
With dynamic content blocks your brand’s website is able to change homepage, sidebars, banners, or product sections in real time based and according to the needs of who is visiting. For example: In just one session, new visitors will be met with an intro guide, while returning users can “Continue reading” or check the saved ‘‘basket of products’’. Additionally, dynamic blocks care about international audiences and by indicating their region these visitors can get localized messages.
Besides all these perks, dynamic website blocks can skyrocket your website in the followings ways:
a)Flexible updating– By using a dynamic website, a content change on one page can be automatically duplicated on other pages without needing to alter the design. It’s especially useful for businesses with a large number of pages since it makes maintaining a website more efficient and less lagging. Plus, you can easily scale your content, and in the case of massive amounts of information, dynamic blocks will be able to smoothly structure it.
b)Dynamic blocks are the perfect choice for businesses with big databases- For example,Netflix is just one example of a very large, complex and yet sophisticated dynamic website, both in terms of functionality and user experience. Due to its well-built website structure, literally every page of the massive content is smartly envisioned and executed.
Dynamic website blocks are the top choice of the emerging businesses, as they see enormous results from it. You can upgrade your brand’s website with the customized dynamic blocks with Intactdia. With our more than decade long experience working with the biggest global brands, our team can polish top dynamic options to your needs at any given time.
By integrating personalized features like smart recommendations, interactive quizzes, and dynamic content blocks, your business is stepping 10x times ahead of its competitors, as your website becomes more intuitive, more relevant, and far more addictive.And most importantly, you’re getting tons of loyal customers because of the well-built user-friendly structure.
