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WORK SCOPE

AVATR is a futuristic electric-vehicle (EV) brand. We built for them a smooth, modern, high-performance corporate website that showcases their identity, models, and brand values on the local market. The main goal was to increase their local (Azerbaijan) online visibility, and provide a digital platform to present their vehicles, technology, and brand story.

Primary aim: The website was designed via WordPress with modern design and performance orientation. The goal was to strengthen AVATR’s online presence among local customers and offer users an accessible, immersive, and informative digital platform about the brand and its products.

Client

AVATR was founded in 2018. This is a company with a goal to “humanize mobility technologies” — focusing on providing customers with emotionally intelligent travel solutions.

Website

avatr.az

Category

Car manufacturing

Company Description

AVATR develops premium-class smart electric vehicles (SEVs) in collaboration with major industry players such as Changan Automobile, Huawei, and CATL. Their focus lies in mixing advanced EV architecture, intelligent manufacturing, and cutting-edge mobility solutions. 

Market position: AVATR positions itself as  a premium, high-end EV brand targeting customers interested in futuristic design, advanced mobility, and a luxurious yet intelligent lifestyle. 

In the local market (Azerbaijan), the brand’s official representative website (AVATR.az) serves to introduce these vehicles to local clients, presenting models, specs, and brand identity.

Duration
  • 3 months 
Technologies
  • WordPress
  • Custom HTML
  • Custom CSS
  • Custom JavaScript
  • jQuery
  • Ajax

Challenges and needs

Because AVATR (in Azerbaijani market) did not have an appropriate online platform initially:

  • There was no online representation of the brand and its product line targeted at Azerbaijani customers — meaning interested users could not easily find full information about models, technology of the brand.
  • There was a need for broad representation of unique brand image formation — which is  “futuristic, premium, intelligent mobility” identity.
  • A need for search engine visibility (SEO) — to constantly appear in Google and other search engines when users search for EVs, premium cars, AVATR brand, or EV solutions in Azerbaijan.

Need for functional contact structure — users can interact with car models  by changing its colours and learn about them before making the physical purchase.

Project objectives

  • Build a trustworthy, premium-level digital identity for AVATR that matches its brand philosophy and product value.
  • Provide clear and attractive online presentation of AVATR’s vehicles: models, features, specifications, and brand story.
  • Build an SEO-friendly structure to improve discoverability in local search engines.
  • Provide easy-to-manage user panels, where they can request test driving.
  • Include functional contact form so customers can request information.

Solution & process

UX/UI Implementation (Client-Guided Design)

The UX/UI design for the AVATR website was fully defined by the client in accordance with the brand’s global visual and experience standards.

Our responsibility was to:

  • Carefully translate the client-provided design vision into a functional website
  • Maintain strict brand consistency, layout structure, spacing, typography, and interaction patterns

This approach ensured the final product fully reflected AVATR’s internal design philosophy while not colliding with technical and usability standards.

Information Architecture

Along with the given branding, we optimized the content structure and hierarchy to support usability and discoverability.

  • Clear separation of brand, models, technology news, and contact sections
  • Logical page flow structure which guides users from brand discovery → model exploration → inquiry
  • SEO-friendly heading structure and readable content hierarchy

Multi-language architecture (AZ / EN / RU) implemented within WordPress

Technical solution & functionalities

  • WordPress CMS used as the core platform for flexibility, scalability, and ease of content management
  • Custom frontend development using HTML, CSS, and JavaScript
  • Modular structure allowing easy updates to vehicle models, content sections, and media
  • Optimized performance for fast page loading during the sessions

Structured contact and information sections enabling customer interaction and smooth selling process

Technologies used

For the AVATR website, the following technologies were used:

  • WordPress was chosen for its reliability, scalability, and ease of content management for car brands— allowing the administrator to update content without technical dependency.
  • CSS- was used for styling, layout control, and responsive behavior across devices, keeping visuals consistent with the client’s design vision.

JavaScript enhances interactivity, improves user experience, and handles dynamic elements of the client’s website.

Results & impact

As a result of the website build, AVATR — especially via its Azerbaijani representation — now has a professional, modern, globally competitive online presence. The benefits:

  • AVATR gained a digital platform where all brand information, philosophy, mission/vision, and technical details about vehicle models are publicly accessible and customized to the local market. This helps potential customers, partners, and media understand what AVATR stands for.
  • The brand image was significantly polished — the site’s clean, futuristic design aligns with AVATR’s identity; this builds trust and positions AVATR as a premium, global EV brand.
  • Through model presentation pages (AVATR 11, AVATR 12, etc.), the company can showcase specs, features, design — enabling informed decision-making for potential buyers and generating interest.In addition to that, users can request test driving via request form in no minutes.
  • The site also functions as a lead generation tool: contact info, test-drive requests, and dealer location are available — facilitating communication between customers and local distributors.

In short — the website customized AVATR’s global presence to a full-fledged, modern digital showroom and brand platform on a local market and target audience.

Conclusion

The project provided AVATR with a strong digital foundation — enabling the brand to reach customers, present its products and story, and grow its presence in Azerbaijan. Due to its highly interactive design and structuralized content, every customer (either car savvy or amateur) can easily overview the technology, get the answers to all their questions and make a successful purchase.

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