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WORK SCOPE

Client

Midland States Bank is a community-focused financial institution established in 1881 and headquartered in Effingham, Illinois. The bank provides a broad portfolio of financial services across personal banking, mortgages, small business banking, commercial banking, treasury management, and wealth management, combining relationship-driven service with a growing suite of digital banking tools.

What We Delivered

• Custom Banking Website Design
• Personal & Business Banking Architecture
• Financial Product Navigation System
• Digital Banking & Login Integration
• Online Account Opening Experience
• Financial Solution Finder
• Branch & ATM Location Experience
• Help Center & Support Architecture
• Financial Calculators & Educational Resources
• Content & Resource Management System

Website
www.midlandsb.com
Category
Banking / Financial Services
Duration
  • 6 months 
Technologies
  • Drupal
  • Acquia
  • Custom HTML
  • Custom CSS
  • Custom JavaScript
  • Bootstrap
  • jQuery
  • Varnish
  • AWS
  • NGINX

About the Project

Midland States Bank serves individuals, families, entrepreneurs, small businesses, and commercial organizations through a broad range of financial products and services. Its digital ecosystem brings together checking and savings accounts, lending and mortgage products, business banking, commercial services, wealth management, digital banking, financial education, and customer support within a single online experience.

The digital challenge was to create a banking platform that could handle this breadth of services without overwhelming users. The website needed to clearly separate personal, small business, and commercial journeys while still maintaining a consistent Midland brand experience. At the same time, it had to support customers at different stages of their financial journey — from opening a checking account or applying for a loan to finding a branch, accessing online banking, using financial calculators, or getting customer support.

Challenges and needs

What Midland Needed to Solve

The complexity of Midland’s financial service ecosystem created several interconnected digital challenges that required a highly structured and user-focused solution:

  • Large and diverse product ecosystem. Personal banking, mortgages, small business, commercial banking, treasury management, and wealth management each serve different audiences and use cases. Users needed a clear path to the right product without navigating through unrelated services.
  • Multiple customer journeys within one platform. The website serves consumers, entrepreneurs, businesses, and wealth-management clients. The digital architecture needed to distinguish these journeys while preserving a unified brand and navigation experience.
  • High-value digital actions. Customers need to complete important actions online, including opening accounts, applying for loans, accessing online banking, locating branches and ATMs, and connecting with support teams. These actions needed to remain highly visible and easy to access.
  • Large volume of informational content. Banking customers frequently require product explanations, FAQs, tutorials, financial calculators, security information, and service guidance. The platform needed a scalable content structure capable of presenting this information without creating unnecessary friction.
  • Need for trust and accessibility. As a financial institution, Midland’s digital presence must communicate reliability, transparency, security, accessibility, and personal support alongside its product offerings.

Project objectives

Based on the digital requirements of the institution and its customers, the core objectives of the project were defined around creating a scalable financial services platform that makes complex banking information easier to navigate and act upon.

The website needed to establish a clear information architecture for personal, small business, commercial, and wealth-management users while creating direct pathways to the most important customer actions. This included online account opening, loan applications, digital banking access, location discovery, financial tools, educational content, and customer support.

Another key objective was to create a flexible content environment that could support a large and continuously evolving financial services portfolio. Product pages, educational resources, FAQs, tutorials, promotional campaigns, and financial guidance needed to coexist within a consistent and scalable digital framework.

Solution & process

The website architecture was designed around the way banking customers naturally identify their needs. Rather than presenting Midland’s entire service portfolio as a single catalogue, the experience separates major user journeys into Personal, Small Business, and Commercial entry points. This creates an immediate context for users and allows each section to surface the products, services, tools, and content most relevant to its audience.

The homepage was structured as a service-oriented digital gateway, combining high-visibility banking actions with product discovery, financial education, digital banking access, business solutions, customer testimonials, promotional content, and support resources. Key actions such as opening an account, applying for a loan, building wealth, finding a location, and accessing digital banking are consistently surfaced throughout the experience.

Technical solution & functionalities

The platform uses a Drupal-based content architecture supported by Acquia infrastructure, with Bootstrap and jQuery contributing to the frontend framework and interaction layer. The publicly observable stack also includes AWS, NGINX, and Varnish, providing a foundation suited to a large, content-rich financial services website. Functionally, the platform brings together a wide range of digital banking experiences, including online account access, multiple banking login destinations, financial product discovery, online account opening, loan applications, financial calculators, tutorials, FAQs, digital banking guidance, branch and ATM discovery, appointment booking, and customer support resources.

Results & impact

Outcomes After Launch
 

The platform provides Midland with a unified digital environment capable of supporting a broad financial service portfolio while maintaining distinct experiences for different customer groups.

  • Clearer customer journeys across personal, small business, commercial, and wealth-management services make it easier for users to identify the financial products and resources relevant to them.
  • Stronger digital self-service capabilities allow customers to access online banking, open accounts, apply for financial products, use calculators, explore tutorials, and find answers through centralized support resources.
  • Improved product discoverability through structured navigation and dedicated service categories helps users move from a general banking need to a specific financial solution more efficiently.
  • A scalable content foundation gives Midland the ability to continuously publish financial education, market insights, promotional campaigns, FAQs, and service information without disrupting the broader information architecture.
  • A stronger connection between digital and physical banking is created through location discovery, appointment booking, branch and ATM information, and direct customer support pathways, connecting online research with in-person service.

Conclusion

The Midland States Bank project demonstrates how a financial institution with a broad and complex service ecosystem can translate its customer-first approach into a structured digital experience. Rather than treating the website as a simple corporate presence, the platform functions as a comprehensive digital banking environment connecting product discovery, financial education, transactional services, support, and relationship banking.

From personal checking and mortgages to small business solutions, commercial banking, wealth management, and digital banking, the platform is structured around the different needs of Midland’s customers. The result is a scalable financial services experience designed to make everyday banking simpler while providing the depth and flexibility required by a modern financial institution.

Client Review

  • Verified by

Intactdia completely redefined our banking website, delivering a secure and high performance platform that surpassed expectations. They converted complex business processes into responsive interface, instantly improving user experience. The team hit every milestone ahead of schedule. Their expertise in backend architecture and performance optimization noticeably reduced load times and boosted reliability.

Kate Walker

Senior Digital Marketing Manager, Midland States Bank

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Project Scope

Industry: Banking & Financial Services

Services Provided:
• Web Application Development
• Web Design
• Performance Optimization

Key Deliverables:
• Sitefinity and ASP.NET platform optimization
• UI/UX enhancements and responsive interface improvements
• Performance tuning and system stabilization
• Simplification of complex business workflows
• Quality assurance testing and deployment support

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