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WORK SCOPE

The main goal was to provide a trusted, professional online platform for accountants, tax consultants, lawyers and finance professionals, so that they can access up-to-date tax legislation, official clarifications, court decisions and analytical articles. The site needed to support both freely available content (articles/news) and paid subscription tiers that expose in-depth materials (official comments, court practice) — while projecting a credible, authoritative brand presence and enabling easy content management for editors. 

Client

TaxReview.az (a specialized Azerbaijan tax portal created by Caspian Legal Center).

What we delivered: We designed and developed a modern, subscription-enabled tax research portal — the website is performance-oriented, content-first website which consolidates official explanations, Azerbaijani court practice and expert analyses into a searchable digital library.

Website

taxreview.az

Category

Legal & Tax Advisory Services

Company Description

TaxReview.az is a specialized tax-information portal focused on Azerbaijani tax law — it focuses primarily on professional audiences: accountants, lawyers who want to specialize in taxation, tax consultants, finance specialists involved in tax planning, and employees of relevant state bodies. The platform’s stated purpose is to act as a single electronic resource and interactive library that collects official clarifications, analytical pieces, news, and court practice organized by Tax Code chapters and articles. This portal positioning makes the platform both an educational resource and a practical research base for practitioners who need authoritative references and precedent. 

The portal was created under the Caspian Legal Center initiative and offers a combination of free resources (articles and news) and paid subscription packages that give access to richer content such as official explanations and categorized court practice. TaxReview.az highlights the importance of up-to-date coverage, international developments, and notable foreign court rulings relevant to tax disputes, which helps users compare local practice to global trends. The site’s contact and corporate details section (office at Azure Business Centre, phone numbers and email) further indicate a professional, institution-backed service. Overall, TaxReview.az’s audience expects high reliability, quick access to specific legal passages and rulings, and a clear content structure for research and advisory tasks.

Duration
  • 6 months 
Technologies

• PHP • WordPress • Custom Theme • Elementor • ACF • CPT • Contact Form 7 • GoldenPay Payment Integration • Rank Math SEO • Caching Optimization • SSL Security

Challenges and needs

The client approached us with the following key issues:

  • Lack of centralized, searchable digital library — practitioners do not have a single, structured repository mapping official clarifications and court practice to Tax Code articles.
  • Need in credibility and professional branding — the portal had to periodically signal authority (legal expertise) and trustworthiness to convert professionals into paid subscribers.
  • Content access model — the platform aimed to have both free content to attract visitors and gated subscription tiers for monetization (paid access to official explanations and court practice).
  • Clear content discovery & SEO — the goal is to let users be able to locate content by Tax Code chapter/article and by topic; Google visibility was important to capture research-oriented traffic.
  • Mobile and desktop sensitivity — Local and global professionals must access content quickly from any device.
  • Reliable contact / conversion traction — contact info, subscription flow, and secure payments needed to be prominent and structuralized.

Project objectives

Our team defined the following measurable objectives:

  • Build a credible, professional digital identity for the client that communicates legal expertise.
    •Build up services, official clarifications, and court practice clearly via a structured taxonomy linked to the Tax Code.
  • Set up a UX-first navigation and search flow for quick research (chapter/article filters).
  • Build mobile-first responsive design.
  • Prepare an SEO-friendly content structure (semantic headings, archival pages, content categories).
  • Present a high-performance, secure site (SSL, caching, fast hosting) with an admin panel for editors.
  • Smoothly implement subscription/payment system and account management for paid content access.

Solution & process

UI / UX Design

  • Structure & wireframes: During this process Intactdia team mapped primary user journeys (researcher looking up a Tax Code article, subscriber managing account, visitor reading news). Sitemap and wireframes fully prioritized direct entry to chapter/article pages and quick filtering of official responses and court cases.
  • Layout & visual language: The design presents clarity and hierarchy — large readable typography for long legal texts, concise cards for news/analyses, and clear CTA buttons for subscription/signup. Branded elements and colors were applied consistently to signal professionalism and trust.
  • Mobile-first principle: Our team prioritized slow connections and smaller screens so legal texts remain readable, tables reflow, and filters remain usable on mobile.
  • Conversion-focused components: Sticky subscription prompts, prominent contact details, and easy-access “free vs. paid” indicators for content pieces.

Information Architecture

  • Taxonomy by Tax Code: The portal content is organized by chapters and articles of the Azerbaijan Tax Code so users can navigate from legal provision to official explanation and related court practice.
  • Content types & flows: News, articles/analyses, official explanations, and court decisions are visually separated but cross-linked. Each article page consists of metadata (date, category, related articles) to boost internal linking and reduce bounce.
  • SEO-ready headings & structure: Headings and URL patterns follow semantic best practices to help indexing and discoverability for queries like specific code articles and rulings.

Technical solution & functionalities

We prepared a content-rich portal with features tailored to professional research and subscription management:

  • Content library & browsing: We set up sections for News, Articles, Official Explanations, and Court Practice with tag-based and code-based navigation.
  • Subscription system: Provided multiple subscription packages — free resources plus paid tiers that unlock official explanations and categorized court practice. Secure payment with integrated local Golden Pay provider and account management flows were integrated to support subscriptions.


    The following subscription model was used for the portal:
    a) The Free Package allows limited access to core content such as news, articles, official explanations, and court decisions, with its users familiarizing themselves with the platform.
    b) The Monthly Subscription (30 AZN per month) and Annual Subscription (120 AZN per year) provide full access to the same categories of content, offering professionals uninterrupted and in-depth use of the platform for ongoing work and research.
    c) The Premium Package (450 AZN per month) extends beyond content access by including expert legal support, allowing users to receive answers to five tax-law-related questions in written or verbal form. This package positions the platform not only as a content provider but also as a consultative service.

  • Search & filtering: Fast search with filters by Tax Code chapter/article, content type, and date to let professionals find precedent or commentary quickly.
  • Contact & support: The portal shows contact details (phone, email, office address) and an account area for subscribers.
  • Admin panel & CMS workflow: A carefully prepared comfortable editorial experience allowing Caspian Legal Center staff to publish news, add official explanations, and tag court decisions.
  • Performance & security: SSL, caching layers and optimized hosting ensure fast delivery of long legal pages and secure handling of subscriber data. For further optimization of the portal, the format of the images to webp. We used Firewall Protection to safeguard sensitive subscriber data and protect the platform from unauthorized access,we implemented a server-level firewall. This security layer is set to ensure the integrity of user accounts, paid content, and administrative operations— which is an essential requirement for a professional legal information service.

Technologies used

As we were working with a content- and subscription-heavy legal portal we recommended and used technologies that match the needs for security, performance, and editorial control:

  • CMS: The portal was built on a WordPress-based solution.The portal was built on a WordPress-based CMS, customized specifically for legal and taxation content. WordPress was selected because of its easily managed content that let administrators work independently, which is critical for a platform that organizes information by Tax Code chapters, articles, and legal categories.Admins can easily create, edit, create new subcategories and tag structures, making navigation and research significantly easier for users.
  • Database: MySQL was used for a robust backend  for stable content delivery, user management and subscription logic. It is suitable for enterprise-level custom logic; WordPress provides fast editorial experience for content-heavy sites.
  • Custom design/Branding: Our team customized the design of the portal by taking into consideration the unique branding colour palette, fonts and logo of the client. With this we brought the unique visual representation to the business on the local market.
  • Locally integrated payment system– for our client (as it functions only locally) we integrated the local online payment system Golden Pay. 

(These choices were guided by the portal’s content volume, editorial needs, and subscription/payment requirements.)

Results & impact

After launch, the platform directly provided immediate structural and strategic gains for Caspian Legal Center’s TaxReview.az initiative.

  • Centralized authoritative resource: TaxReview.az became a single point of checked information for tax law commentary, official clarifications and court rulings organized by Tax Code chapters. This portal helped practitioners find whether there is an official stance or relevant precedent on disputable tax topics — reducing time to research and increasing the portal’s perceived value among professionals. By mapping content directly to code articles, the site reduced friction in legal research and allowed advisors to prepare more informed recommendations. 
  • Professional brand & credibility: The design and content structure raised the client’s brand perception. The site’s professional visual language, clear contact and institutional association with Caspian Legal Center showed reliability to potential subscribers and partner institutions. This led to improved trust — a crucial metric for converting professionals into paying users — and positioned TaxReview.az as an institutional resource rather than a generic blog on local market. 
  • Monetization & subscription clarity: Implementing distinct free and paid content tiers via Golden Pay allowed TaxReview.az to attract casual readers, while converting serious users into subscribers who need access to official explanations and curated court practice. The subscription pages and account management give a straightforward funnel for users to evaluate value and commit to paid access. This dual model supports both reach (free content) and revenue (subscriptions). 
  • Improved content discoverability and SEO: The taxonomy (content organized by Tax Code chapters and articles) combined with SEO-friendly heading and URL structures significantly ease the process for search engines to index authoritative legal content. This multiplies the chance that practitioners searching for specific code provisions or rulings find TaxReview.az in organic results — increasing qualified traffic to the site. 
  • Editorial efficiency & future scalability: The user-friendly admin panel and structured content types let the editorial team quickly publish updates, categorize new court rulings, and add official clarifications. With that the operational barrier to keeping content current is heavily lifted— as it is a key competitive advantage for a legal reference portal where currency matters. 
  • Tangible business outcomes: While long-term KPIs (subscription conversion rate, subscriber retention, organic traffic growth) are fully monitored by the client, early indicators after the launch such as steady publication of news and articles, clear subscription pages, and institutional mentions describing TaxReview.az as a new professional tax portal in Azerbaijan. 

Overall, the portal that we created transformed an idea of an organized, authoritative tax library into a functional digital product that answers the needs of tax professionals, supports monetization through subscriptions, and creates a stable foundation for future feature rollouts and content expansion.

Conclusion

In conclusion,TaxReview.az platform delivered a clean, professional, and performance-focused digital research experience tailored for Azerbaijani tax professionals. The project modernized the client’s online presence,created a scalable, editorially efficient foundation with subscription-based monetization.

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