In December 2025, SEO is no longer only about the website traffic. Now it is also about direct online sales, and having a well prepared marketing strategy in the world of modern e-commerce can be not enough. 

During the decision making process, potential customers choose one brand over another, many factors are strongly taken into consideration ,such as the company’s online presence in the market and the smoothness with which customers can find and purchase its products. And  exactly at this stage, Search Engine Optimization (SEO) appears not only as a component, but as front detail but as a basis in the digital marketing world that can lead the brand to the success or failure in sales.

And today, we shall review the top pillars of SEO in sales strategy and find out how it can be useful for your business.

Investing in Higher Rankings Lead to Immediate Trust

Whenever users do search on the internet, they choose the destinations from the top ratings (99% from the first page). So even if your brand has been launched a week ago, but already at the top ratings, the SEO acts as a third-party endorsement, signaling authority before a user even clicks. So, before investing in top ratings put your focus on these crucial tactics for your business:

1. a) Use clear and ‘normal’ language– Do not use the professional terms too much. Your clients speak the language of your audience. That’s why all the texts on the website should have a clear and direct writing style. 
2. b) Do not use stock photos/videos for your products– Too many companies and brands use (the same) stock photos repeatedly. By putting these polished stock content, your potential customers can think that you’re hiding something. That’s why use only actual pictures of your team and products you have.

By using these core tactics of SEO, you can leverage your brand not only your brand presence, but directly expand the sales funnel.

 SEO Attracts Immediate Buyers

SEO of your website should be totally focusing on connecting your business with the clients who are already searching for the identical solutions, products, or services your brand provides. And while most specialists use general SEO keyword strategy for appearing in front of potential customers, we, as Intactdia, suggest you use buyer intent keywords. And we now tell you why.

1. You, as  a brand owner, need to identify that “high intent” and “buying intent” keywords. For example, many keyword research tools divide the buyer intent keywords into two categories: commercial or transactional. Commercial intent means the searcher is considering a purchase, while transactional intent means the searcher is on the brink of buying. 
2. Targeting keywords in buyer intent category is pretty complicated due to its different rankings.Your business doesn’t need a lot of traffic to generate revenue if you target commercial or transactional keywords. For example, if your gold business owner, “buy gold” is rated “Difficult” to rank for, and “buy gold ring” is rated “Possible.” 

As keyword search and targeting is one of the most time consuming and complicated process, you can delegate this work to the specialised team as Intactdia, which can help you to monetize your business via optimized keywords.

As we can see SEO rankings don’t just drive traffic— they are the first indicators of the successful user experience for your potential clients. From the moment they type their request on search engines, finding your products at the top ratings, going to your user-friendly website and understanding every information put there, it all determines conversion success. And all the brands that align SEO strategy with conversion goals gain a sustainable competitive advantage.