How to Reduce Skepticism in Online Buyers

In today’s world, your online business should heavily focus on establishing a set of transparent and ethical business practices to stand apart from your competition. And not only to be ahead of your competitors, but to beat the skepticism of your potential clients. Many users don’t say ‘no’, they just hesitate and that’s what leads to dead conversion. It is not because your product is bad, but because something feels off at the moment of decision. Overcoming skepticism is probably one of the biggest challenges of the marketing team, but today, we’re going to solve the skepticism issues with very practical methods provided by Intactdia.

The “This Feels Sketchy” Vibes

Most of the time this specific moment can trigger the skepticism mode among users. The catalyzers are mostly ‘’faceless team’’, the huge amount of stock photos and videos,weird grammar or inconsistent language and the most dangerous attribute is inactive social media, or with only one photo and no updates (though, this tactic can be used only among biggest brands of the world). You can fix it all these issues pretty quickly by:

• Adding real photos + names of your team members
• Show a recent action on your social media, stories can be one of the options, if you don’t have enough content to post
• Place one testimonial near every decision point, take into consideration that purchasing roadmap should be as clickable as possible

“I’ll Come Back Later” Mode

Your product can be the greatest product of all time, but if there’s no sense of urgency to buy it, customers will just scroll down your offer or prefer to decide later, which means they will forget.People don’t decide later. But what really triggers such hesitation?

• No deadline
• No consequence of waiting
• No emotional push

So, it’s time to fix right away: Add soft urgency to purchasing sections: → Applications close this week → Limited spots available Show real-time signals (views, signups, activity and even time-tracker which is highly used by such e-commerce giants as Temu)

“What If I Regret This?” Fear

Well, this fear is the most common one literally in every sphere, and it’s more related to risk, rather than price. The triggers for it can be

• No refund policy
• No clear expectations
• No proof of results

So, as you see these triggers, it’s time to debunk them by:

• Adding a clear guarantee (“No risk, cancel anytime”)
• Showing real outcomes (numbers, results, transformations)
• Answer objections before they’re asked, you can even set up a bot  that will be able to hold the conversations and answer all the questions and concerts of potential customer

As you can see, it’s all about the huge fears that literally stop people from buying your service. Yes, they maybe don’t have a budget, but most of the time these type of clients are able to present on your website only for 5-10 seconds, if it’s more than that, in that case it means they’re still deciding and that’s when you need to act quickly. Especially in this case, you need to know all about the statistics of your SEO, so you can track the behaviour of your users. Your product should be felt something that is free of unclearness, risk and too much demand,fix those, and conversions follow naturally.