No matter what year you are in, in the business world, a good website is the one with the developed backbones of speed, security and scalability. In the competitive landscape of website development, especially for companies operating in the digital space, these three core metrics consistently determine whether a website succeeds or fails. These elements are not just professional namings, but pillars that shape user experience, build trust, and future-proof your brand’s online presence.

But, business owners should know that If even one pillar is weak, the website becomes a risk instead of an asset. No one is gonna use your website if it lacks security and stable speed. And today, we’re going to cover each of these three aspects from a practical point of view and show how it’s important to keep them all in shape.

It’s All About The Power Of Speed To Your Users On Your Website

Before purchasing or reviewing your website, potential users will be faced with only one core detail- it is the speed of your website. Speed refers to both the development process and the performance of the final product. In today’s fast-paced market, where customers expect instant results, speed is a must.

‘’Your website has only 3 seconds to load and acquire new users’’

If you think that you can solve the problem with speed later, you should remember that slow speed is not only leading to the losing of potential clients, but also increases bounce rates, and hurts search rankings. Users expect pages to load in under 3 seconds. Speed is not about perfection-

it’s about perceived performance. Before solving speed issue, you should do a quick speed check:

➢ Test your site with PageSpeed tool

➢ First check mobile version of your website (yes, desktop is secondary)

If your homepage of your business website takes longer than 3 seconds to load, you’re losing users. Time to use the technical artillery:

➢ The images used on your website should be compressed

➢ Unused plugins and scripts should be removed

➢ Focus on enabling browser and server caching

➢ Use a CDN(Content Delivery Network) for global traffic

➢ No matter how affordable your current hosting can be, always choose the one which is fast

Speed is an invisible detail, but it is the first thing that associates with your brand, even before reviewing your business for potential customers. When speed is prioritised, businesses can launch their platforms faster and smoothly adapt to market changes. Speed is the first step to a perfect user experience.

Security of Your Website is The Second Key To Successful Conversions

As soon as business owners solve the slow speed issue, the other core component is here to be checked-security.And you should be equally thinking about damage it can be not only to your business, but also to your current and potential clients, because losing trust among clients will lead to creation fo total fear among other targeted audience of yours to ever use your services.

‘’Some 60% of small businesses hit by a cyber attack closed within six months (Business Dasher, 2024)’’

The first step to protecting your website is understanding its potential threats. Most of the new businesses can be damaged by these common cybersecurity threats:

➔ Malware-Mostly hidden in website components, such as plugins or themes. Once installed, it can steal data, redirect visitors, or even turn your website into a source of malicious code.Specifically this threat can lead to total ruining of your brand reputation.

➔ Phishing attacks-Phishing attackers usually send fake emails (spam links) to trick users into providing sensitive information.

➔ DDoS attacks-A distributed denial of service (DDoS) attack floods your website with traffic, causing it to crash.DDoS attacks lead to extended periods of website unavailability, leading to customer frustration and revenue loss.

Let’s make a quick security check with your website to understand if you need to boost your security right now. If just one of the responses to these questions is ‘Yes’, then hurry up to strengthen your security, because your website is exposed.

➢ Is your site using HTTPS (SSL)?

➢ Do you have backups?

➢ Are admin panels protected? With more than 5 years of experience in the cybersecurity field, Intactdia can vault your website in digital space, so your business won’t be in a failing position in case of attacks. Our team is going to:

➢ Install and maintain SSL (Secure Sockets Layer) certificates

➢ Update all dependencies regularly

➢ Strengthen authentication and limited admin access

➢ Protect website forms from spam and attacks

➢ Schedule automatic daily backups in case of any attacks

Put yourself into the shoes of the customers,we don’t think that you will submit forms or payments if you feel unsafe on this website. Additionally, websites with insecure security systems are heavily penalized by search engines.

Your Website Needs To Carry Traffic

As it was mentioned before, these 3 pillars cannot survive without one another. If you have a fast and secure website, without the scalability it cannot properly function.Some business owners tend to put off scalability for later stages. By doing that, you can put your online presence at high risk, because you never know when there will be a high volume of visits to your website and how capable your website is in the case of handling it. For example, if there are 3 visitors currently purchasing, the 4th visitor can be deadliest for the whole traffic.

‘’E-commerce Platforms Should Prioritize Scalability In The First Place’’

Try to audit your website as soon as possible on the scalability in the peak hours, with more than 50 visitors at the same time, with different features being used on your website.If your website doesn’t pass crash test, then it’s time to scale it up.

➢ Try to use only frameworks built for large-scale applications

➢ Separate front-end and back-end logic

➢ Hosting comes first, focus on choosing cloud hosting with scaling options

➢ Your developers should write clean, reusable code modules

➢ Ideally you need to work with one team of developers and document systems for future developers, in the case, if you want to change the service providers

Any brand considers having a high-traffic website as an ideal scenario, but if you’re caught off guard, visitors may encounter a slow website that constantly crashes.Eventually it can lead to complete website crash.

As we can see a strong website is not just fast, secure, or scalable-it is a totally ready product. The product that can be consumed by the users, ready for growth, and ready for change. Earlier you Invest in these three core pillars, earlier you will avoid costly fixes and build digital assets that last.