Every business after launching its online presence in the format of a website has this success formula in their mind- driving more traffic will lead to engaging visitors, and converting them into loyal customers. But, there’s a catch, every action on your website needs to be carefully tracked ,so all your efforts will not be wasted. And exactly at this moment KPIs-Key Performance Indicators- enter the stage.
KPIs are used in every sector from production to space launch, these indicators allow you to make data-driven decisions that skyrocket traffic and maximize ROI (Return on Investment). But the overall number of these indicators is very high, that’s why you need to know about these universal indicators that can be tailored toward your needs.
Here are the top 5 KPIs that should be used for your website right after reading this.
#1. Traffic KPI
This indicator analyzes users that arrive on your website from various search engines, such as Google or Yahoo, as organic traffic. This means that these users didn’t click on an ad promoting your website, but they found it organically – via your SEO. Your services matched their search intent and they found your website in search results.
This indicator will help to identify how potential customers found your website, there are different ways how they can find your brand, such as
- Accessing your website directly from a bookmark
- Entering your website address directly into the search field
- Clicking on a link to your website in a PDF, Word document, or another file that’s not on the web.
- Using a link in a messaging app, such as SMS.
Understanding which online channels bring in the most visitors allows you to invest in the most effective marketing strategies. For instance, huge traffic from Instagram to your website means you need to focus your efforts more on this platform to scale faster.
#2. Bounce Rate KPI
One of the key metrics of your business online is bounce rate. This indicator shows the percentage of user sessions that begin and end on the same page of your site. For example, when a visitor enters a certain page of your website and leaves soon after without any interaction—like clicking on a call-to-action (CTA) or navigating to another page. It counts as a bounce rate.
Ideally,a bounce rate of 40% or lower is considered good for any business, but if the metrics show above 55% is deemed high and may signal that you need to change something either in your SEO content or to check user-friendliness of your website. Addiitonally brands should take into consideration that specifically Bounce rate is highly connected to the traffic indicator.
#3. Average Session Duration
This indicator is strictly connected to the Bounce Rate KPI, because if the average session duration on your website is long, but with no interaction, it means that main components of your services are strategically built and users cannot find the solution there. You can easily calculate it by dividing the total duration of all sessions by the number of sessions during a specific period. These indicators apply both to apps and websites, and depend on various factors, and one of them is your industry. For example: a news website may have shorter average session durations than a social media platform or an e-commerce website.
Though this indicator is not bringing the direct sale, but it helps every potential customer to overview your website thoroughly and present your brand’s credibility in their minds. You can polish the Average Session Duration process via following suggestions:
- Along with the content about your services, try to create engaging blog posts that can capture attention of potential users and make them stay longer
- Install interactive and engaging features, such as videos, quizzes, or interactive tools, that can keep users interested and entertained while they are scrolling your website.
- One of the useful go-to strategies for your online presence can be personalized recommendations about the services that users can get in a couple of minutes.
Understanding this KPI can help you optimize content and site structure to keep visitors engaged with your brand.
#4. Conversation Rate Indicator
We know that almost every business owner talks about this index on a daily basis. Conversation rate is the king of indicators, as a key marketing KPI that measures the percentage of users who complete a desired action for your business, e.g making a purchase, signing up, or filling out a form.
This indicator is heavily connected to the overall trackers for your business. That’s exactly why you need a professional team to help you navigate online insights and gather statistics. Intactdia team after careful audit of your business and its needs can suggest you online indicators for further non-stop functioning of your business.
By focusing on these 4 KPIs which are essential for any business in the local or global market, you will be able to grow traffic and improve performance. Because as you’re fully digitally armoured in the marketing world, your online sales won’t just be going to grow, it’s going to skyrocket in no time.
