‘’According to multiple industry reports, over 70% of small businesses fail online not because of lack of spending, but because of poor strategy and execution over and over again.’’

Yes, businesses can have the best solutions for the market and almost unbeatable growth strategy,but here’s the painful truth. Most ventures crumble not because of lack of products, but due to neglecting the fundamentals-poor cash flow, weak customer retention, and underwhelming user experience. But all these key factors are largely ignored by business owners, which is why other businesses keep facing them again and again.

As a new business in the market, you need to pass the curse  of ‘going out of business within the first few months of launching’. And this article found you at the perfect time and place, because today we are going to indicate the core problems of the market, so you, as a business owner won’t repeat the same mistakes and save up your money and avoid them.

Do Not Buy Traffic Before Building a System That Converts

‘’According to HubSpot, the average website conversion rate is only 2–3% which means 97 out of 100 visitors leave without buying.’’

It is 2026 already, but most businesses are still facing this problem, and most of the time the desire to make the first exposure comes from the founders themselves. If you think that making an exposure for your brand before it’s fully functional and ready to cater to clients is acceptable, then you can get ready to lose hundreds of dollars on nothing. 

On average, businesses start their exposure via paid ads or influencers, and yes, we can consider them as decent tactics for the traction, but only when your brand is ready to execute its services or at least already has its branding. You need to have: a) a clear offer, b) a strong funnel, c) a high-converting website and d) a proper tracking. So, if you’re still thinking that you’ll go with your own strategy on ads, then before doing that, take a look at crucial moments that at least will bring some real traction from all these efforts:

• Choose Targeted Audience: Before promoting anything, even a small detail of your business, know exactly who you are targeting to ensure the traffic is relevant.
• Optimize Landing Pages: Do not confuse the landing pages with the homepage of your website, make sure that landing pages have a clear, single call-to-action (CTA) that matches the ad messaging.
• Add Trust Signals & Credibility to your promotion: Yes, that is the main point of doing it all in many cases, you need to include testimonials, case studies, and secure checkout processes to build confidence among potential clients.
• Conversion Optimization should be updated (CRO): Do not spend too much money on a particular model of promotion if you see that there’s not traction from it for more than a week, try A/B test headlines, images, and offers to see what converts best before scaling traffic.
• Analytics and Tracking: You need professional tools like Google Analytics to identify where users drop off and on what phase is your ad. Remember that saving on analytical tools will not increase your exposure.
• Try a simple Conversion Funnel: Trying unique models can be rewarding, but using already proven tactics such as (Ad → Landing Page → One Offer → One CTA) can give instant results as well.

Remember one crucial detail, increase your ad budget, ONLY when you detect consistent conversions, if there’s none, then focus primarily on the development of branding and services of your business.

Master One Channel, Then Switch To Others

‘’Create online presence in different platforms, but focus specifically on one that is the best fit for your target audience.’’

Nowadays, almost every business in digital space has its active in every social media channel and though many specialists suggest doing promotion in many channels to find the one that will be super productive for your business, we, as Intactdia team with profound experience working on local and international social media channels, suggest focusing more on only one channel.

Rather than trying to take advantage of every opportunity available,business owners need to prioritize the channels that work best for them and focus their efforts on the areas that will give them the best ROI(Return on Investment). So, for that you need to take into consideration these key points, such as: 

• Knowing your audience– You need to identify the topic channels and carefully analyze your audience. You need to know where your customers live online and what matters the most to them as they work towards a buying decision. Shortlist which platforms they use the most within social media and the channels that they use at the different phases of the buyer’s journey at least to 5. You can also speak with the existing customers in this niche which can be helpful for this step, as they can help you better understand what they wanted to see from companies as they got closer to making a purchase.
• Careful tracking your success on different channels-Understanding how customers interact with you throughout their buyer’s journey will help business owners see which channels and platforms had the most influence over the customer as they prepared to make a purchase.

As you can see, while it can seem that  marketing your business online is easy, in reality, you need to carefully collect a variety of data and information in order to launch a successful marketing presence, because in other cases, you will just waste your budget and efforts. Prioritizing your marketing areas will help you build your business and get the best possible KPI from your marketing direction.