How Small Copy Changes Can Shift Conversion Rates Significantly
When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value. Micro-copy basically helps you significantly to address user concerns, clarify product value, or convince customers.
And today, we’re going to explore the world of the small texts that can skyrocket your online sales right here and right now.
Try “fun” and evocative names for your pricing plans
Get a little further from using standard pricing plan names such as “Starter”, “Professional” etc. For example, FreshDesk’s pricing page uses Sprout, Blossom, Garden, Estate, Blossom
Modify your email sign-up disclaimer
This is the copy you see right below the sign-up button.Either you need to write down all the benefits of your product or be a little fun and try to let your target audience connect with your brand. For example, Tumblr tries this on their homepage but lets you see what’s trending and explore tumblr before signing up, but all the core functions can be used only after signing up.
Describe your pricing plans with crispy copy (only fancy names are not enough)
Simply giving your pricing plans fancy names doesn’t really tell the readers enough about the plan or who its aim. Add a bit of description to explain the plan’s target audience and how to use it For example, you can use Mailchimp’s pricing plan sample for that.
Reassure customers of your billing practices
Most of the time, users are skeptical about giving out their credit card information. For that exact reason, you can add a microcopy on the sign-up page to reassure them of your billing practices. It will be very useful when you’re offering a free trial or use recurring billing. For example, Duolingo uses this copy which says for its paid packages: “No credit card required, cancel anytime” just below the ‘start the free trial’ CTA.
Add your business idea explanation as microcopy
Oftentimes, microcopy helps your digital presence more than any other landing pages. For example, if you have a very complicated explanation of your business, just take this homepage sample into consideration: “ “Businesses are made of ____”, “Those _____ can be complicated, but (your company name) helps make them better”. This short copy explains their whole business, what they do and how they can help you.
Use Pop-Ups More Persuasive
Yes, pop-ups can be annoying, but who says you cannot do it as eye-catchingly as possible. For example, you have a sale campaign this week, create (Yes and No) balloons to pop up in front of your customers, and make Yes one specifically with a massive font.This is one great way to use microcopy to boost conversion rates.
Microcopy is a powerful tactic to add a dash of personality to your brand, improve conversion rates, and clarify your offerings. And don’t forget your target audience, so in the case if they’re not tech savvy, you can focus more on micro copy on username and password requirements.
